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Why Get Certified?

You need the basics. The Digital Fundamentals Certificate will introduce you to the building blocks of digital marketing, providing you with an introduction to the current digital landscape, the principles that guide the modern digital marketer, and the platforms they use.

Learn the Basics

Understand the power of digital marketing and where it is heading.

Build an Integrated Strategy

Use social media, digital advertising, content and email to create results.

Make Mobile Happen

Learn how to connect with your customers anywhere, anytime.

Understand the Funnel

How your leads convert from prospects to customers.

About the Certification


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What our customers are saying

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David Ho
David Ho
Creative Director
"My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients."
Anna Lucia Novak
Anna Lucia Novak
Small Business Consultant
"I’m proud to say, we’ve got the entire team learning digital marketing in a scaleable, standardized way. The level of engagement we’re seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I’ve ever known."
John Baker
John Baker
Global VP, Digital, JWT

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